And then I would use Mention to track down who is talking about these terms. And with a tool, you can just set it and forget it.
So this was basically a one-stop shop for all of your influencer marketing needs. Yeah, I think people need to stop focusing on growth for the sake of growth. I think some people in the startup world started matching that up with a ping-pong table or free beer, right?
Or you can also follow us everywhere on the web. That has nothing to do with the culture at a [inaudible So we found … we used Mention to find people who were already talking about the Product Hunt a lot, and then we were able to track them down and reach out to them and ask them if they would hunt the product for us.
You can check out The Influencer Marketing Stack for that. And the next best thing is to just have a tool that can do that for you.
So social listening, in a nutshell, is basically just tracking what people are saying about you, your brand, your product, topics that are relevant to you across social media channels, like Facebook, Twitter, Instagram, LinkedIn. Yeah, so we have a lot of resources we create for our content library, because we not only want to be a tool, but we also want to be a point of resources for not just our customers and clients, but also marketers in general.
Well, for IT services or drier industries, I would create keyword alerts around terms that your company produces content about. If you extend the listening to blogs, forums, and review sites, that is more known as a wider topic that we refer to here at Mention as media monitoring or brand monitoring.
Sandra, can you give us where people can find you, and how they can start to take a look at Mention? So what if you have a B2B client that has a somewhat boring business just from the outside perspective. This word you keep using, social listening, I think sometimes these words turn into buzzwords, or people use them in the wrong context.
This might be getting into more of an opinion, but, I mean, people talk about Facebook going away or not being relevant any more. Do you have any places that you choose to post your day-to-day process?
So last year, we created one called The Influencer Marketing Stack. However, I think for some brands, you should decide if Facebook is for you. Now, would you call yourself a SaaS, a Software as a Service?
And then afterward, we also found influencers using Mention who were interested in the topic, and then we were able to share with them and ask them to amplify it for us.
I think the reporting becomes very important for our clients. Because often, we find they get lost in all the numbers. You can find us everywhere. So perhaps like Quora or Reddit. We are based in Paris, though we also have offices in New York. What I loved about Hootsuite was the culture. Give us example who would be a great influencer to work with in a case like that?
Maybe not a specific name, but just the type of influencer. If you look back on marketing and advertising. Well, I would say from a B2B standpoint, I would focus on platforms that are a little bit more ignored. Whatever types of campaigns you do, you need to do that.
Whether you work in an agency or in-house, you always need to demonstrate your campaign ROI to stakeholders. We like to provide guidance for them. Or people who are talking about your competitors.
And then we would track them down, and then we proposed the idea, and we ended up collaborating them. Sandra on Twitter Sandra: Any last words or thoughts? When it comes to brand awareness, for example, with Mention, if you wanted to measure the impact of the brand awareness campaign, you can be tracking things like how the volume of your brand mentions changed over time during the campaign period.
And yeah, we area brand monitoring and social listening tool.Visualizza il profilo di Sandra Chung su LinkedIn, la più grande comunità professionale al mondo. Sandra ha indicato 11 esperienze lavorative sul suo profilo.
Guarda il profilo completo su LinkedIn e scopri i collegamenti di Sandra e le offerte di.
View Sandra Chung Jarvis, PHR, SHRM-CP, SSGB’S profile on LinkedIn, the world's largest professional community. Sandra Chung has 3 jobs listed on their profile. See the complete profile on Title: Manager, Labor Relations at. Sandra!Chung! A! Tone Warm,!!nostalgic,!love,!happy,!touching,!inspirational.!!!
Call-to-Action Participate!in!CIBC!Run!for!the!Cure.!!Go!to!the!website!to. View Sandra Chung's profile on AngelList, the startup and tech network - Social Media Strategist - Paris - Creative + Analytical Digital Marketer | Formerly @hootsuite.
View Sandra Chung’s profile on LinkedIn, the world's largest professional community. Sandra has 11 jobs listed on their profile. See the complete profile on LinkedIn and discover Sandra’s connections and jobs at similar companies. View Sandra Chung’s profile on LinkedIn, the world's largest professional community.
Sandra has 11 jobs listed on their profile. See the complete profile on LinkedIn and discover Sandra’s Title: Head of Content at Mention.Download