How to write an art exhibition press release

A paper will be interested if you have a newsworthy story which will make an impression on its readers? In addition, you give the journalist the chance to choose to run other stories on topics related to the exhibition.

Can you tie your story in with a negative event? Create an angle When journalists are deciding which local events to write about, they look through the press releases and choose events that have an interesting story behind them.

Some sites also have press release examples that you can go by.

3 Examples Of Art Press Releases That Get Attention

If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.

Write the press release in third person. Journalists will often pull sentences, quotes or whole paragraphs from the body of your release to use in their articles, so make sure your writing is tight, interesting, and relevant to the angle of your press release.

How to Write an Effective Press Release

Stella Greer, a local watercolour artist, has a new exhibit at the Community Arts Gallery from May that celebrates that natural beauty of our area. The first paragraph must be interesting and informative.

Make use of the existing or planned media coverage. Do you have any tips to share with our readers on writing press releases. The beauty of having your story told in a newspaper is that, not only do you reach a wide audience, but editorial content is considered far more believable and powerful than any paid advertising.

This builds on an existing news event.

Many free press release submission services exist online. One of the best ways to do this is by writing a press release about your show and sending it out to local media. In the meantime, learn more about Artsy Gallery Partnerships. If you affiliate your exhibition with say, a charity, then you could include this as your human interest angle.

Keep a list of these contacts and article links so you have a database to draw from. A short paragraph about you the artiststating where you are from, where you went to school, and listing a few of your more prominent exhibitions or achievements.

This is the reason you are writing the whole press release in the first place. Include a personal message along with the press release, especially when submitting by email. Also, include one or two quotes from reputable people related to the event, such as a curator, gallery owner, or someone who owns your art.

If you have a goal of obtaining gallery representation, you could also send the press release to galleries who show work similar to yours.

Save it with a filename which makes sense and will be easy for the journalist to find.

How to Create a Press Release for your Art Exhibition

Make sure to provide your email and phone number to accommodate these requests. Print Email Do you have a gallery exhibition or other event coming up?

If you are still unsure, then email your release to the editor and a few other key personnel. Formatting Keep the formatting simple. Contact Information Include all contact details separately right at the end. Get the ball rolling for your next event with a press release.

Keep it short and tell them what to do, or where to go. It can be nice to approach the task like you would selecting someone to write a more formal essay on an artist or exhibition: It is targeted to members of the press who may want to check out, write about, or even review your show.

Information The information for your press release should contain four main parts: This not only shows the importance of having your own art site, but also emphasises the value of a press release.An art exhibition is not necessarily all about art.

Below is a range of commonly used angles which are worth considering. Pick one which is likely to generate the greatest interest for your readers. Many artists outsource the writing of press releases to freelance writers, but if you want to save a little money, you could have a go at writing your own.

The words “press release” sound intimidating, but really all you’re doing it letting the world know you’ve got an exhibition so they can show up and be amazed. Writing press releases is still one of the most effective ways to create buzz about an upcoming exhibition or event.

If you have an exhibition, group show, art auction or other art related event coming up, instead of just making a call to your local media, why not write a press release to submit to online newswire services and local newspapers.

Do you know how to write a press release for: an artist and his/her artwork?

How to Write a Press Release for Your First Solo Art Show

an art exhibition? another sort of art event? The basic principles for all press releases. Here is a press release for a Nester Kruger show at Art Metropole in Toronto. Here is a press release for a John Storrs show at the Grey Art Gallery.

(Is this long press release engaging without an image?) Here is a press release for a group show at Gallery Nature Morte. Here is a press release announcing a Kathleen Munn exhibition at the AGO. The rest of the press release is considered the body of the release and it will contain the following components: Dateline.

The dateline contains the date of the press release and this is a very important component to the reader to see if the news is old, new, even newsworthy or still valid.

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How to write an art exhibition press release
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