Senior business and IT members in the IT steering committee guided and approved project selection and prioritization process. The key concept of governance is to align organizational activity with corporate goals and strategy.
Matulovic should argue that the project will have a large impact on the global integration and save costs for the company as whole, rather than just VWoA. Is it an improvement over the old process?
Matulovic created a well organized system that focused on company goals. Lack funding would delay globalization initiatives. This phase identified dependencies among projects. The recommendation at this point is to remain focus on the most important strategic goals of VWoA and proceed funding all projects in the final project list in the top-ranked portfolio.
During Phase 2 each business unit was required to classify each proposal into the type of investment stay in business, return on investment, and option-creating investment and Case volkswagen of america managing it priorities application type base-enterprise IT platform, enterprise applications, and customized point solutions.
Business units had to rank projects by priority and associate projects with enterprise goals. The process is now complete and not reversible.
This new system was a substantial improvement over the former system. Dumping a project on them to figure out, without the proper resources is nearly impossible to successfully complete. The CIO is in deep considerations of the alternatives available in order to make the right choice.
Project prioritization indicated the projects funded are not completely right and according to the needs of the changing demands as the focus of funding is more inclined towards driving sales and explicit marketing while the technology factor is completely ignored.
In creating the new process, Matulovic enabled the business unit managers to work together to make the decisions that would effect their departments using the overall company strategy as the driving element.
Because the Supply Flow project is tied into global strategy, Matulovic should propose that the funding for this project come from VWAG.
Due to the global reach of the project, it is unreasonable for the project to be funded solely by VWoA, but rather allocating the funds under the parent company or among all companies under the umbrella of the parent company, Volkswagen Group.
With the new process, they have derived at a list of approved projects that no one is happy about. Overview Volkswagen started operating in the late s in Germany and with the passage of time started expanding into other markets as well.
Should budget be "set aside" for IT projects? The unfunded project was critically important to the company. As denoted by the name, if any of these projects are incomplete or fail, the risk to the business is substantial compared to business unit priorities.
Re-opening the new prioritization process that took nearly 3 months to complete is unnecessary and wasted time. The DBC was responsible for the project filtering process which decided which projects were most in line with the companies business strategy.
There are four specific teams involved in this process: The new prioritization process that was implemented is complex. Therefore, without completed projects, the other projects could not be started. By usingthis model, the paper will explain the major strengths and weakness of the company and will further exhibit the opportunities and threats present in the external environment of the company.
The Next Round of Growth Enterprise Goal Areas is to support expanded product portfolio which is customer loyalty, new vehicle value, pre-owned vehicle business, stable infrastructure, and optimize supply flow. Are the criticisms justified? He should also not leave it to the supply flow area to work out what to do about this project because that decision would lead to a project waiting to fail.
The structure of the organization is very strong and is reputed as one of the finest organizational structures that give the company strength to incorporate with the growing changes in the market and the industry. Matulovic should reach out to the supply flow group in Germany to present and communicate the different options for alternative funding and the importance of funding the top-ranked portfolio and the supply flow project and get them involved in the solution process.
The process overlooked this project primarily because much of its value was felt at the global level, and not at the VWoA importer level.
The new process led business units to work together and make decisions that would affect their unit using the overall company strategy.
It has to be based on what is best for the company as whole. Please place the order on the website to get your own originally done case solution.
Phase I was able to reduce and re-categorize projects because business units realized that many of their initiatives were very similar to other initiatives throughout the company which lead projects to become grouped together into common enterprise projects. What should Matulovic do about the unfunded Supply Flow project?
The objective of these New Round of Growth program is to support the initiated product diversification strategy. Phase 1-Calling for projects, communicating process, and identifying dependencies, Phase 2-Formal project requests for business unit, and Phase 3-Transforming business unit request into enterprise goal portfolios.VOLKSWAGEN OF AMERICA MANAGING IT PRIORITIES Background Information SWOT Analysis Problem Fish Bone Diagram IT Governance Decision Criteria Solutions Recommendation.
Volkswagen of America: Managing IT Priorities Case Solution, Problem Statement The Chief Information Officer of Volkswagen of America, a subsidiary of Volkswagen AG is facing a critical situation and difficulties in.
Describe the efforts of Volkswagen of America, Volkswagen AG’s U.S. subsidiary, to achieve a process of prioritizing funding for IT to align business priorities and overall strategy of the company. Volkswagen of America: Managing IT Priorities case study.
Robert D. Austin Describes the efforts of Volkswagen of America, the U.S. subsidiary of. Volkswagen of America: Managing IT Priorities History - VW of America Fernand Porsche designed the first VW automobiles in the s in Germany In the late s the Beetle was introduced, selling over 1 million bypeaking at Volkswagen of America 1.
VOLKSWAGEN OF AMERICA: Managing IT Priorities Jesus Monzo Pulkit Ganjoo Olivier Magnin 2. INTRODUCTION • Case introduction • Background • Timeline • Business Structure • Phase I, II, III .Download