Then why has a leading automobile maker like BMW launched a compact car like Mini in the Indian market, which cost nearly 5 to 8 times more than a regular small car in India, and then sell only by tens or hundreds and not by masses? With the advent of IT industry in the region and tremendous rise in realty prices, the entire NCR has become a home to a large number of high wealth groups.
Increased longevity put a huge strain on Indian food resources. However, the sales figures, of both these premium small cars are overshadowed massively by sales of other mass produced small cars in India, which are usually sold in Rs lakh price range.
This and others factors like favourable demographics, supportive business environment have attributed to the decisions of almost all the leading automobile companies in the world to set up and grow their business in India by providing cars at par with the worldwide quality standards.
The launch of the compact car BMW mini has been on the line of similar introductions in Indian automobile market by auto majors like Fiat and Volkswagen. InSuzuki was permitted to enter a joint venture with Maruti by government, for some time and it became the only FDI player in the segment.
BMW Mini is priced between Rs The entire NCR National Capital Region region which includes satellite cities like Gurgaon and Noida have seen a tremendous rise in corporate and multinational establishments over the past decade and is rationally perceived as an IT hub of the country.
During my life in India, I saw the population grow to To further promote the Mini brand, the company plans to further collaborate with several marketing agencies. This lead to a steady increase in vehicle production in India. It is therefore safe to say that for promoting the Mini brand in India, BMW is focusing on BTL below the line advertisement methods to target specific group of niche buyers, instead of ATL above the line methods of mass advertisement.
BMW therefore strategically chose the two cities as distribution centres for its Mini brand. The company has strategically chosen the financial capital Mumbai and political capital Delhi of India for its initial sales of Mini.
Eventually, the industry saw a huge influx of foreign car makers into the country by way of FDI. One of the most important component of any marketing mix is the product the company wishes to sell in the market.
This has transformed into huge rise in disposable income, resulting in enhanced demand for products at par with international standards. Indians argued that they should govern themselves and that the British High income groups are attuned and aware of the international trends and style standards.
Moreover, this car was fitted with a driver side airbag.
Let us first start by discussing the marketing mix techniques BMW has used to launch the Mini brand in India: Back inFiat launched Fiat Cinquecento model in India. However, considering the growth potential in the economy, it is only right that BMW would want to stem its roots as deeply as possible in the premium automobile segment of the country right from the start.
With huge disposable incomes in the region, demand for luxury cars is on the ascent. BMW Brand - "stands for one thing: Delhi is the home to political structure of India. This study aims at bringing to the light the strategies and reasons behind this move by the auto giant and what BMW aims to achieve through it.
Since BMW is a luxury car maker, the prices of the cars in its stable are very high.Unlike most editing & proofreading services, we edit for everything: grammar, spelling, punctuation, idea flow, sentence structure, & more.
Get started now! New Delhi, May 3 () German luxury carmaker BMW is looking to double sales of its compact luxury vehicle brand, Mini in India as it starts local assembly of the range. The company, which today.
BMW Mini brand comes to India. Filed Under: Term Papers Tagged With: General Motors.
The Essay on Indias Safest Cars Pedestrian Rating It is therefore safe to say that for promoting the Mini brand in India, BMW is focusing on BTL (below the line) advertisement methods to target specific group of niche buyers, instead of ATL (above.
German luxury carmaker BMW is looking to double sales of its compact luxury vehicle brand, Mini in India as it starts local assembly of the range. The Ultimate Lifestyle Machine. The MINI IMC Campaign: Situational Analysis IMC Campaign Outline Produced by: Linda Brozowski, Christina Gunn, Roland Hancock, Mike Nakamura, & Trudy Walter MKT Integrated Marketing Communications Professor Joyce Nielsen October 7, Situational Analysis Overview/Intro The small car.
BMW is unique, personalized and technology-leading brands, BMW’s customers are not locked is a popular automobile market, therefore, the BMW Group must adopt methods of detailed, personalized to transfer the information to customers in direct and effective way.Download